Helping brands and businesswomen thrive in midlife
through bold, age-positive marketing
WANT TO BE KNOWN AS THE EXPERT IN YOR INDUSTRY?
TO DO THIS (AND GET UP THE GOOGLE CHARTS) YOU NEED TO BE WRITING BLOGS
YES BLOGS ARE NOT DEAD! THEY SHOULD BE ONE OF YOUR MARKETING PRIORITIES!
We can help with ideas with our FREE GUIDE: 15 BLOG IDEAS TO GROW YOUR AUDIENCE & POSITION YOURSELF AS AN EXPERT.
3 ways to work with US
CONSULTANCY & STRATEGY
Your marketing might be missing the mark, and you may not even realise it. I’ll review your existing strategy—social media, website copy, emails, images and show you exactly what’s working and what’s not.
MARKETING
If you need hands-on support, I can take care of your marketing for you. I create content that speaks to midlife women the right way - with respect, empowerment, and zero ‘anti-ageing’ nonsense.
PROMOTION
Through my social channels (250K followers) and blog, I offer authentic, ethical advertising that speaks directly to women over 50 who are engaged, informed, and tired of marketing that doesn’t get them.
about us!
The Indie Practice helps entrepreneurs and business owners become visible, credible experts without huge budgets, marketing gimmicks, or the usual BS. Founded by Kate Beavis, Bedfordshire’s Business Woman of the Year, it specialises in TikTok, Instagram, and blogging, offering retainer packages, strategies, and Done-For-You marketing services. With 18 years of marketing experience and two award-winning businesses, Kate knows how to get brands noticed - especially those led by or targeting midlife women who are often overlooked in traditional marketing. She challenges ageist narratives, proving that experience and authority are powerful assets in business.
Kate has been featured in thousands of publications, national TV, and radio, and she also runs Fearless at 50, a 250K-strong social media community dedicated to breaking stereotypes around ageing and business. The Indie Practice helps brands and business owners with strategy, social media growth, content creation, mentorship, and fully managed marketing. Whether you need expert guidance or hands-on support, we help you cut through the noise, show up with confidence, and build a brand that thrives in midlife and beyond.
let’s chat about working together
book a discovery call
We reckon it is good to talk to see if we can help with your business marketing needs before you commit to any programme. It is also good to check that we are good fit as creating strong successful working relationships is paramount to us.
Drop us an email to arrange a time that suits and let’s get talking!
REVIEWS
“Before I did the strategy training with Kate I was all over the place, chasing my tail with endless to do lists! I was already feeling overwhelmed and dreading getting busier. Now I feel calm, in control and so organised! I feel like I can breathe and actually take R&R time in my working week, which was a totally new concept to me!! Kate helped me realise that to-do lists were not helping me move forward in my business and that batching my tasks was much more productive. She has helped me plan my whole year out so that I know what I’m doing and when, this means I can see when my busy times are and manage that accordingly. Rather than trying to take on too much and getting burnt out. I am so grateful that Kate has given me this clarity. I couldn’t be happier. She is amazing and I highly recommend her services!!
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“Kate and her team went above and beyond with their PR and Media efforts helping with everything from creating great lead magnets and managing our social media to building an engaged audience in our brand new Facebook Group. I loved brainstorming with Kate to come up with new and different ideas to push my brand forward and she never disappointed.”
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