Every element of your brand communication matters. It’s easy to underestimate the use of colour psychology, a strategic tool that can significantly impact how your brand is perceived. From your logo to your Instagram posts, harnessing the psychological power of colour can elevate your brand and leave a lasting impression on your target audience.

Your personal brand logo is a visual representation of your unique identity, and it plays a pivotal role in making a lasting impression on your audience. Whether you're an entrepreneur or a brand owner, designing a memorable personal brand logo is essential. Here are seven tips to help you create a logo that stands out and leaves a lasting impact:

Every month we send out a Creative Content Calendar for free - all you have to do is sign up for our mailing list. It has all the National Awareness Days and events that you could use as a springboard for your content on social media, blogging and pitching to the press. Want to know how to use these for your marketing? We wrote a blog called How to use national awareness days for your content creation which will help get you started.

Defining your unique personal brand identity is a vital step on your journey to establishing a strong presence in the real life business space as well as online. Your personal brand identity sets you apart and helps you connect with your target audience. This week we are exploring the process of defining your distinctive personal brand identity style.

Personal branding is an essential component of modern entrepreneurship, and establishing a strong personal brand can significantly impact your success. To help you on your personal branding journey, we'll explore the ten key elements that make up a robust personal brand, while providing tips and practical advice along the way.

Social listening has emerged as a potent tool to glean consumer insights and elevate brand visibility. Social listening is the practice of monitoring and analysing conversations and discussions happening on social media platforms and online channels. It involves paying attention to what people are saying about your brand, products, industry, competitors, or any relevant topics on social media and the internet.

Every month we send out a Creative Content Calendar for free - all you have to do is sign up for our mailing list. It has all the National Awareness Days and events that you could use as a springboard for your content on social media, blogging and pitching to the press. Want to know how to use these for your marketing? We wrote a blog called How to use national awareness days for your content creation which will help get you started.

Have you ever wondered why you chose a specific product over another, even though they seemingly offered the same features and benefits? The science of consumer behaviour reveals that our purchasing decisions are influenced by a complex interplay of psychological, social, and emotional factors. Let’s look into the science behind why people buy things, with a specific focus on how we buy from people. We'll explore the significance of personal branding and provide insights from recent research to highlight its importance.

Personal branding has become a critical aspect of professional success. Whether you're an entrepreneur, freelancer, or aspiring industry leader, building a strong personal brand can open doors, grow trust, and boost your career prospects. This step-by-step guide will walk you through the process of creating and nurturing your personal brand, providing you with actionable tips to make your journey both meaningful and rewarding.

Every month we send out a Creative Content Calendar for free - all you have to do is sign up for our mailing list. It has all the National Awareness Days and events that you could use as a springboard for your content on social media, blogging and pitching to the press. Want to know how to use these for your marketing? We wrote a blog called How to use national awareness days for your content creation which will help get you started.

Content creation and consumption have taken on a whole new dimension over the last few years. Two prominent forms of content that have gained immense popularity are User-Generated Content (UGC) and Influencer (Paid) Content. Both serve as effective marketing tools, but they come with distinct differences and their own set of pros and cons. In this blog, we will explore these disparities and help you understand when and how to leverage each for your brand or business.

User-generated content (UGC) has emerged as a potent tool for enhancing your brand visibility in a world that is over-saturated with content. It can give your brand visibility as well as show your customers that your business is trustworthy. But as with influencer marketing, it can also go wrong. Here's your guide to mastering the art of leveraging user-generated content.

Harnessing the potential of influencer collaborations can significantly amplify your brand's visibility. But it can be easy to forge a collaboration that doesn’t work so getting it right is vital. Here’s where to start:

Every month we send out a Creative Content Calendar for free - all you have to do is sign up for our mailing list. It has all the National Awareness Days and events that you could use as a springboard for your content on social media, blogging and pitching to the press. Want to know how to use these for your marketing? We wrote a blog called How to use national awareness days for your content creation which will help get you started.

A strong social media presence is paramount for businesses aiming to break through the noise and gain recognition. Crafting an effective social media visibility plan can transform your brand from obscurity to a recognised industry player. Here’s how to get started.

As a client-based business, creating compelling videos is a powerful way to engage with your audience and showcase your expertise. In this blog, we'll explore ten client-focused video ideas that will help you elevate your brand and communicate your value proposition effectively. Don't forget to include the Call-to-Actions (CTAs) to encourage action and drive results.

As a product-based business in today's fast-paced digital world, leveraging the power of short-form videos can be a game-changer for connecting with your audience. However, we understand that not every business owner is comfortable being in front of the camera, and that's absolutely fine! The good news is there are numerous ways to create captivating videos that don't require you to appear on screen. If you run a product business and are looking for simple yet effective video ideas to showcase your offerings, here are ten engaging concepts that will help you promote your products effectively without showing your face.

Every month we send out a Creative Content Calendar for free - all you have to do is sign up for our mailing list. It has all the National Awareness Days and events that you could use as a springboard for your content on social media, blogging and pitching to the press. Want to know how to use these for your marketing? We wrote a blog called How to use national awareness days for your content creation which will help get you started.

Social media is a powerful tool that allows us to connect with others, share our thoughts, and promote our brands. But it’s easy to create content that doesn’t serve you or your customers. Before hitting that "Post" button, it's crucial to take a step back and ask yourself a few important questions. Let’s explore the four essential questions to consider before sharing content on social media, helping you make a positive impact and stay true to your brand.

Over the last 10 years, social media has become an indispensable tool for businesses across various industries. Among the many platforms available, Instagram stands out for its emphasis on visual storytelling and engagement. This blog will provide you with actionable tips to grow engagement and ultimately increase revenue for your business through captivating Instagram Stories.