Social media platforms offer verification badges as symbols of authenticity and credibility. While some platforms have traditionally provided verification for free, there has been a shift towards offering verification as a paid service. In this blog post, we will explore the pros and cons of paying for verification on social media platforms.

Today in the UK, Meta launched its new app, Threads. By 8 am it had amassed 10 million downloads but what is it all about? Instagram Threads is a dedicated messaging app designed to facilitate conversations with your Instagram contacts. It serves as a complementary platform to Instagram, allowing users to have more focused and personalised interactions without the need for photos and videos.

Social media platforms have become integral parts of our lives and businesses, allowing us to connect with friends and customers share our experiences, and engage with a broader audience. One notable feature that has gained considerable attention is the verification badge—a symbol of credibility and authenticity. Today we will explore the pros and cons of getting verified on three major social media platforms: Instagram, Facebook, and Twitter.

Every month we send out a Creative Content Calendar for free - all you have to do is sign up for our mailing list. It has all the National Awareness Days and events that you could use as a springboard for your content on social media, blogging and pitching to the press. Want to know how to use these for your marketing? We wrote a blog called How to use national awareness days for your content creation which will help get you started.

If you are a business owner, you should be writing blogs on your website. Blogs offer a valuable platform for businesses to establish their expertise and authority in their respective industries. By sharing well-researched, informative, and relevant content, businesses can position themselves as thought leaders and build trust with their audience. Blogs also provide an opportunity to engage with customers and foster a sense of community. By encouraging comments and feedback, businesses can facilitate meaningful conversations, address concerns, and provide personalised support.

In today's digital age, a positive brand reputation is essential for success. With the prevalence of online platforms and social media, it's easier than ever for customers to share their experiences and opinions about your brand. Therefore, it is crucial for businesses to actively manage their brand reputation. In this blog post, we will explore six effective ways to ensure your brand reputation remains positive, including leveraging Google reviews, addressing comments on social media, and handling negative responses. Remember that creating a stong brand is about image as well as logos and colours, meaning this should be part of your visibility plan.

In today's highly competitive business landscape, visibility plays a crucial role in determining the success and growth of a company. Being visible means more than just having a physical presence or a website. It encompasses various aspects of your business that can impact its perception, reach, and overall performance. In this blog post, we will explore the concept of business visibility and delve into the different elements that contribute to it.

Every month we send out a Creative Content Calendar for free - all you have to do is sign up for our mailing list. It has all the National Awareness Days and events that you could use as a springboard for your content on social media, blogging and pitching to the press. Want to know how to use these for your marketing? We wrote a blog called How to use national awareness days for your content creation which will help get you started.

As an entrepreneur or business owner, being the face of your brand is essential to building a loyal customer base and creating a strong reputation. (Not sure? Read why in this blog). In today's digital age, there are many ways to increase your visibility and establish yourself as an authority in your field. Here are six ways to be visible and be the face of your brand:

The use of AI in marketing is growing at a fast pace, as creators utilise its speed and generation of ideas. We recently shared how useful it can be for blog writing; from creating SEO titles to meta descriptions (Read how AI can enhance your content creation here). But what are the watch outs? Knowing any pitfalls beforehand will help guide your usage of it; here are 10 questions answered.

Building a successful brand takes a lot of hard work, and one of the essential ingredients to success is having a strong personal brand. When it comes to branding, people buy from people, not from companies. That's why it's crucial to be the face of your brand. Here are eight reasons why you should consider being the face of your brand.

Whether you like it or not, AI is here to stay. While it is understandable to worry that it will take jobs (ours included) we feel it is time to jump on board and use it to help you with your content creation for your business. By this, we don’t mean you should get it to write all your copy, (AI tools could be providing your competitor with the same words after all) but to use it to assist with your job and to therefore make it easier.

Every month we send out a Creative Content Calendar for free - all you have to do is sign up for our mailing list. It has all the National Awareness Days and events that you could use as a springboard for your content on social media, blogging and pitching to the press. Want to know how to use these for your marketing? We wrote a blog called How to use national awareness days for your content creation which will help get you started.

The thing we love most about TikTok is how easy it is to make videos using the app itself. The editing tools are great, the music library is extensive plus there are easy to add transitions and effects (and it is way better to create in comparison to Reels!). However, there are a few external apps that we use frequently to create our videos, helping to take them to the next level. Here are 5 that we use daily/weekly with our clients:

With over 1 billion monthly active users and 167 million videos watched per minute, TikTok is one of the largest social media platforms in the world. TikTok is a great tool to use in terms of promoting, advertising and selling the services your business offers. This article looks at 10 ways you can promote and sell your services on TikTok. 

Every month we send out a Creative Content Calendar for free - all you have to do is sign up for our mailing list. It has all the National Awareness Days and events that you could use as a springboard for your content on social media, blogging and pitching to the press. Want to know how to use these for your marketing? We wrote a blog called How to use national awareness days for your content creation which will help get you started.

Here are 6 ideas for content that you can use in April:

TikTok is an amazing resource when it comes to promoting and selling your e-commerce brand. TikTok has become immensely popular in the last few years. With over 1 billion monthly active users and 167 million TikTok videos watched per minute, it has a huge potential for businesses in terms of promoting, advertising and selling your products. For that reason, there’s no better time than now to start promoting your business and products on TikTok and this article looks at 10 ways you can do just that.  

TikTok recently hit 1 billion monthly active users which makes it one of the largest social media platforms in the world. Perhaps you are wondering whether there is a way you can monetise your TikTok account? This article looks at different ways you can make money on the app.  

With over 1 billion monthly active users and 167 million TikTok videos watched per minute, it makes sense for businesses looking to increase their reach and sales to ensure they are making the most of this incredibly popular platform. Creating high-quality content that users can interact with is the key to ensuring you capture the attention of potential customers and this is a key component of TikTok marketing. Regular videos, ideally posted daily, will help you to build an engaged customer base. So just where do you start when it comes to creating high-quality videos for your business TikTok account? Here are 6 tips and tricks for creating TikTok videos.  

TikTok is still the fastest growing social media app on the planet and although relatively new compared to Meta, things are evolving and changing fast. Here are the key trends we see for TikTok in 2023; all of which are important to understand and embrace this year especially for your small business.