A short-form video typically lasts 60 seconds or less. This style of video has taken over in recent years, which coincides perfectly with the rise of TikTok. We’ve also seen other social media platforms embrace the trend, including Instagram and YouTube. 

So, to get a better handle on short-form videos and just how vital they are, we’re going to take a look at some short-form stats you need to know for 2023. 

Short-form videos tend to be under 60 seconds in length. They can be entertaining or highly useful, and they make a quick impact, which motivates your audience to share the video with their friends, family, and colleagues on social media. When this happens, the video can end up going viral. In this post, we’ll explore viral videos in more detail, assessing whether this should be a primary objective for your marketing efforts.  

Many different elements come together to create a great short-form video including adding a Hook at the start of your video. However, one of the most critical is your CTA - a Call To Action. 

 When putting together a video marketing strategy, you’ll have an ultimate objective for each video, right? The only way to get there is with an effective CTA in place. 

Below, we’ll explain everything you need to know about CTAs, their importance, and some great CTAs you can use in your next short-form video.  

Short-form video is undoubtedly one of the hottest content forms for 2023. More marketers are going to be investing in short-form video, with platforms like TikTok, Instagram, and YouTube readily embracing the trend. 

However, if you’re going to use short-form videos in your marketing strategy, you need to do so successfully, and this involves creating a compelling hook.  

Hashtags are a powerful tool for growing your social media presence and reaching a wider audience. By using relevant hashtags in your posts, you can connect with users who are interested in the same topics as you and increase the chances of your content being seen by a larger number of people.

Instagram has said that hashtags no longer matter however we feel they should still be part of your strategy as they are still a great way to be found. Our clients repeatedly have engagement on Instagram from non followers who would have found their content via the hashtags that we have chosen for them. Hashtags are vital on TikTok and we will share our strategy in this article.

As the name indicates, short-form videos deliver a rapid watching experience, typically lasting no longer than 60 seconds.  

In our previous blog, we explained the benefits of short-form video content, including high engagement rates, a presence on some of the fastest growing apps, how easy they are to make, and that they show an authentic and spontaneous side of your brand.  

A short-form video is any video that lasts less than 60 seconds, with the ideal length being between 31 and 60 seconds. Short-form videos offer high engagement rates, often generating the most likes, comments, and reactions across social media.  

As short-form videos focus on one message only, they tend to yield better results. Viewers can watch one video before moving on to the next. When a video is done properly, it can resonate with the audience and pack a powerful punch. 

rtform video is any video that lasts for less than one minute. These types of videos have become commonplace on platforms such as YouTube, TikTok, Instagram, and Pinterest.  

If your video is yet to jump on the shortform video hype, now is the time to start planning your strategy for 2023. Below, we’ll reveal some of the different reasons why you should create shortform videos to market your small company: 

With the rise of BeReal, we are seeing increased demand from consumers in terms of authentic, in-the-moment content. While BeReal is mainly being used by the general public, it’s something businesses can certainly learn from. The BeReal movement shows that there is a craving for genuine, unfiltered content. People are tired of seeing staged photographs and exaggerated lifestyles on social media. They want to see authentic posts, and businesses should recognize this and adapt their strategy accordingly.

Ensuring your website and social media posts are accessible to those with disabilities makes sense. After all, there are 14.1 million disabled people in the UK, and the last thing you want is for them to be excluded from your services. This means that more than one in five people in the UK will be impacted by disability at some point in their lives. Despite this, too many websites do not have accessibility features, meaning millions of people are struggling to surf the Internet. This is something we, ourselves are working on ti be better - so wanted to share some findings and tips for you all to consider.

When we think about moving up the search engine result pages, we tend to focus on optimising our SEO efforts from a website perspective. However, you need to consider your online footprint as a whole, and this includes your social media accounts.

With that being said, let’s take a look at how social media is a part of your SEO below.

More than 1.440 billion people use Instagram. That’s a lot of potential customers! If you don’t use Instagram to full effect, you are missing out on a huge opportunity. This is why having a strategy is critical. If you don’t have one, you will be wasting a lot of time while struggling to reach customers effectively. It’s time to start thinking strategy! Here are a few questions to ask yourself to get yourself started:

Going live on social media is essential for brand building. Live streaming is easier to arrange and more integrated than ever before. You can reach millions of possible customers, meaning brand exposure potential is monumental. However, this is only going to be the case if you know how to go live on social media effectively.

You may see kids filming themselves doing TikTok dances in the street or at your local shopping centre, and assume that that’s all the social media platform is good for. Think again! TikTok celebrated an impressive milestone of reaching one billion active users in September 2021, and this audience is incredibly diverse. Because of this, TikTok is a critical social media platform for businesses to focus on, and below, we will take a look at some insightful TikTok statistics that should make companies take note.

Last year, TikTok celebrated reaching one billion monthly active users. This TikTok statistic alone shows just how powerful the platform is.

However, if you want to make the most of TikTok, you need to leverage all of the exciting features it provides. One of the most underused features is TikTok Live!

Once you reach 1,000 followers, you have the opportunity to go live. This brings some great benefits:

A Call To Action (CTA) is an invitation for your audience to actually do something when they read your content on Instagram, or indeed any platform. When you post something you will want your audience to either engage with your content or go and buy something or download something. They need to be called into action - yet so many of us post content without adding a CTA to it.

Hashtags are a really important way to be found on Instagram. For anyone new to them, or a bit confused by them - think of them as part of the glossary of Instagram. When you read a non fiction book, you use the glossary to find all the information linked to that topic. It is the same on Instagram. If you want to find a wedding cake you will search #weddingcake. When you want to find yellow shoes you will search #yellowshoes.

Writing a blog post, for many, is hard work. Knowing what to write, when to write it let alone worrying about your writing style or whether anyone will read it

Here's the thing with the latter point. If you don't share it and keep sharing it, no one will read it. Yes of course when it goes up the Google rankings people will find it but until then, you want your current audience to click through and read it.

I love a Reel and a TikTok and have no issue with a bit of lip-synching. However, I know many of you would rather stick pins in your eyes before you started dancing on camera. We are busy creating a guide to Reels to sit alongside our INSTACADEMY so thought we would share 5 ideas with you today, that you can do without dancing - in fact without showing your face at all.

I love making videos and being on TV - I have even appeared on live TV! I also enjoy making Reels, Tik Toks, and doing IGTV.

But I know many of you don't. You tell me that you hate how you look, how you sound. You tell me that you are too old. You tell me that no one is interested in what you have to say.


Newsflash - NONE OF THIS IS TRUE!