A short-form video typically lasts 60 seconds or less. This style of video has taken over in recent years, which coincides perfectly with the rise of TikTok. We’ve also seen other social media platforms embrace the trend, including Instagram and YouTube.

So, to get a better handle on short-form videos and just how vital they are, we’re going to take a look at some short-form stats you need to know for 2023.

21% of marketers will tap into short-form video for the first time in 2023

Research has shown that 21% of marketing professionals are going to be investing in short-form videos for the first time this year. What this also means is that short-form video is going to see the greatest growth among the various marketing strategies that will be used this year. Marketers intend to invest more in short-form videos when compared with other tactics or formats.

Short-form video ad revenue will surpass $10 billion

According to Woosuite, we can expect short-form video ad revenue to exceed $10 billion. There are many different ways that people can monetise short-form videos, making it a very exciting domain. For example, you can get a brand deal or sponsorship for your videos. There are also platform-specific money-making opportunities. The YouTube Shorts funds give creators bonuses. Moreover, new for 2023, YouTube is offering ad revenue from YouTube Shorts views, so this is another income stream you’ll be able to capitalise on throughout the year ahead. TikTok also has its version; the Creator Fund. Make sure you’re exploring all options when putting together a money-making strategy for your video creations.

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73% of customers prefer watching a short-form video to find out about a service or product

This statistic from Wyzow should be enough to convince you that short-form video is something to take seriously. After all, if customers prefer short-form videos, you should too. Short-form videos are sweet and snappy, enabling consumers to get the information they need quickly. They’re also entertaining, which is why customers enjoy them so much.

Short-form video has the highest ROI of any social media marketing strategy

When investing in any type of marketing strategy, you want to ensure you get your money back, and then some! When a short-form video marketing strategy is executed effectively, you can be sure this is the case. After all, it has a higher ROI when compared with any other social media marketing strategy, according to business2community. This currently stands at around 30%.

Video traffic will make up 82% of worldwide Internet traffic

This is further proof that short-form videos are becoming more and more popular. Back in 2017, video traffic made up 72% of worldwide Internet traffic. However, this figure has increased considerably over the past five years, and this now stands at around 82% instead.

2023 is the year to take short-form seriously

If you’re yet to embrace the short-form video trend, the statistics in this post are compelling enough to convince anyone that 2023 is the year to do so! If you don’t, you risk getting left behind!

Want more help with TikTok and other short-form videos? Here are four ways to work with us: