You may see kids filming themselves doing TikTok dances in the street or at your local shopping centre, and assume that that’s all the social media platform is good for. Think again! TikTok celebrated an impressive milestone of reaching one billion active users in September 2021, and this audience is incredibly diverse. Because of this, TikTok is a critical social media platform for businesses to focus on, and below, we will take a look at some insightful TikTok statistics that should make companies take note.

TikTok was the most downloaded app of 2021

Not only does TikTok reach over one billion people, but the app was the most download in 2021. To put this into perspective. It was downloaded 656 million times. The second most popular app was Instagram, with 545 million downloads in 2021. You may assume that everyone already had Instagram on their phones, and 2021 was the year that people started downloading TikTok. Well, TikTok was actually the most downloaded app in 2019 and 2020 as well! There is no denying the force of this social media platform.

TikTok is making gains across all demographics

A lot of people assume that TikTok only appeals to Gen Z (those born between 1997 and 2002). There is no denying the app is popular with this audience, having surpassed Instagram in the popularity stakes, with 37.3 million Gen Z users compared with Instagram’s 33.3 million. However, it’s not just about Gen Z. In 2020, only 26% of TikTok’s users were aged between 35 and 54-years-old. In 2021, this increased to 36%. In fact, a whopping 42% of users are between 30-49 years old.

TikTok is the most engaging social media app

TikTok is also considered the most engaging social media app, which is critical for businesses that are looking to build loyal relationships with their audience. The average user session is 10.85 minutes on TikTik. This is three times longer than Instagram and two times longer than Pinterest.

You can increase view-through rates by 193% by partnering with creators

Last but not least, creators are one of the best assets for brands on the platform. This benefits users as much as brands. Statistics show that 35% of users find brands and products from creators. Moreover, 65% enjoy it when creators post about brands and products. Creators live and breathe TikTok, meaning they know all of the techniques, tricks, and trends to create content that resonates with a highly engaged, loyal, and trusting audience.

Master TikTok and reap the rewards

So there you have it: an insight into some of the most vital TikTok statistics for 2022. As you can see, this is a platform with an incredible reach. If you are not focusing on TikTok, you are missing out on a huge opportunity to reach a new audience and refine your brand identity. You can take our TikTok masterclass if you don’t know where to begin or you’re struggling to gain traction on TikTok.