Last year, TikTok celebrated reaching one billion monthly active users. This TikTok statistic alone shows just how powerful the platform is.

However, if you want to make the most of TikTok, you need to leverage all of the exciting features it provides. One of the most underused features is TikTok Live!

Once you reach 1,000 followers, you have the opportunity to go live. This brings some great benefits:

1. Build your community

When you stream live, it gives you the opportunity to reach more people. We recommend posting a video on TikTok first and then going live.

You can reach new people with your post via the For You Page, and they then may decide to check out your live stream. This is a great way to reach more people and increase your following.

2. Create stronger relationships with your audience

Live streaming enables improved engagement, allowing you to get closer to your followers than ever before.

You can answer questions that people leave, read out their comments, play games together, and much more.

This creates a much stronger connection with your audience, as they see the real you and get to know you properly, rather than simply watching pre-recorded content.

3. Create longer content

Another reason why you should go live on TikTok is that it gives you the chance to create much longer content. You can live stream for as long as 60 minutes!

If you simply post a TikTok video, you will be limited to a post between 15 seconds and 10 minutes in length.

This gives you much greater flexibility, which is important if you want to do a Q&A or cover a more extensive topic.

4. Opportunities for further content

Not only does live streaming give you the ability to post longer videos, but you can then use the live video for content in the future.

You can edit your live stream, using snippets to post onto your TikTok account or you can use them on other social media platforms.

5. Monetise your TikTok account

Finally, live streaming presents you with a number of different ways to further monetise your TikTok account.

As you have more time to play with, you can promote different products, or give people a live demonstration.

You can also play games with your audience, host competitions, or take live donations from your followers. You can explore many different ways to accumulate more profit via TikTok.

Unlock TikTok live by accumulating 1,000 followers

As you can see, there are many reasons to consider going live on TikTok. This is a great opportunity to build your community, engage with followers, and create more content that you can edit and reuse later.

However, to reap the benefits of this, you will first need to reach 1,000 followers to unlock this feature. Why not sign up for my TikTok Masterclass: How To Get Your First 1,000 Followers, ensuring you are able to go live and enjoy all of the advantages and more mentioned above.