With over 1 billion monthly active users and 167 million videos watched per minute, TikTok is one of the largest social media platforms in the world. TikTok is a great tool to use in terms of promoting, advertising and selling the services your business offers. This article looks at 10 ways you can promote and sell your services on TikTok.

Showcase your services

This is your chance to show the world just what your business has to offer. Have a think about what makes your business stand out from the crowd and just why a customer will benefit from the services you offer. Ensure you present this in a clear and concise way that really appeals to your target audience. You can also provide information and case studies about the beneficial changes your service has made which will help potential customers to see the value of what you offer.

Create engaging videos

It perhaps goes without saying that one of the best ways of reaching new customers is by creating engaging content that people will be happy to interact with, but you may be wondering how exactly you achieve this. The key to creating videos that capture the attention of your potential customers is to think of ways to make them interesting, unique and informative. You may even wish to create content that is funny or entertaining as well as content that is in keeping with some of the latest TikTok trends. If your content is appealing, you’ll be more likely to get an increased volume of views, clicks, shares and comments. Using a business TikTok account will also help you to tap into the app’s entire suite of marketing tools.

Share your expertise

Offering your expertise in your chosen field via your videos is a great way of gaining views, engagement and even new followers. If the viewer is given free advice, tips and guidance through your videos, they’ll be more likely to tune back in with your content in the future.

Share testimonials

If you’ve received reviews from happy customers, why not share these with your audience? Potential customers are always happy to read reviews and often sourcing a review recommending a product or service can be the deciding factor for the customer in whether they make a purchase or not.

Engage with customers

Engaging with your customers and potential customers will show them that you really value them and are not just there to make a quick sale. Consider responding to each individual comment that you receive on your videos and answer direct messages too. If someone asks you a question in the comments, you may even like to respond to the comment in a separate video which not only shows the customer you’re happy to take the time to answer them but also helps you to generate fresh and interesting content.

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Consider influencer marketing

Influencer marketing is a great tool to consider for your business as often a customer will search for TikTok reviews from someone that has tried the service you offer. The influencer will be able to try out your service and give their honest feedback, sharing it with their own followers. This is a TikTok marketing tool used by many businesses.

Incorporate trending sounds

When you use TikTok trending sounds, you will tap into the app’s algorithm and increase your views. It also helps keep your content relevant and on-trend. Customers will love to see your unique spin on the latest TikTok trends.

Post regularly

Posting regularly will ensure you have a constant stream of content that can be seen by a large volume of users. You will be more likely to go viral too!

Link to your site

Linking to your site in your bio is a great idea as a potential customer may wish to find out a little more about the services you offer via your website before making a purchase.

Go live

Using TikTok’s live feature is a great way to interact with potential customers in real time. They will have the opportunity to ask you questions and you will be able to explain more about the services you offer. You can use the live to run special offers and giveaways which is an exciting way to increase sales and interest in your brand.

Want more help with TikTok and other short-form videos? Here are four ways to work with us: