Want to grow your email list and make more sales?
Welcome to The Indie Guide to Email Marketing - our five week live course
are you?
fed up of spending so much time on social media but not getting decent sales from it?
Confused by email marketing - you have no idea where to start?
annoyed that you lost your list when the gdpr rules came in and have never managed to get it back?
aware that you should be embracing email marketing but fear looking like a spammer?
If you answered yes to any of these then read on - as we are here to help!
“Email marketing is the most powerful strategy you can use - as it gets results!”
Email Lists vs Social Media
Here’s the thing - you don’t have any control over your social media audience! If Facebook or Instagram disappeared tomorrow, how would you sell your products and services?
We have seen recently, Tik Tok influencers panicking at the thought of losing their audiences if it gets banned! They are busy getting everyone to follow them on Instagram but this is totally the wrong thing to be doing! They should be getting them to sign up to their email list. (They probably don’t even have one!)
Does size matter?
The average conversion rate for email marketing is 1-2%. This means if you launch a product to 100 people on your list (who are engaged with you and are your ideal customer) you will sell 1 or 2.
If you have 5000 on your list, you are likely to sell 50-100 products - which is much better right?
So yes size matters BUT they must be the right people!
The Indie Guide to Email Marketing can help you grow your email list to be full of your ideal customers or clients. In a non spammy way!
OUR 5 part online COURSE WILL CONSIST OF:
>5 live VIDEO MASTERCLASSES & Q&A SESSIONS
>AN INTRO BACK TO BASICS CLASS TO GET YOU STARTED IF YOU’RE TOTALLY NEW
>4 “HOMEWORKs” WITH A WORKBOOK TO HELP
>CHECKLISTS AND CHEAT SHEETS THAT REALLY HELP!
PLUS A POP UP FACEBOOK GROUP
STARTER CLASS
MAILCHIMP BASICS
In this starter class I will take you back to basics. Designed for a newcomer, you will learn:
> HOW TO SET UP A FREE MAILCHIMP ACCOUNT
> HOW TO CREATE YOUR FIRST AUDIENCE
> HOW TO ENSURE YOU ARE GDPR COMPLIANT
> HOW TO SET UP A SIMPLE AUTOMATED WELCOME EMAIL
MODULE TWO
GETTING PEOPLE TO SIGN UP
We will:
> ESTABLISH YOUR WHY - WHAT WILL MAKE SOMEONE SIGN UP
>GO THROUGH THE 4 KEY WAYS TO GET SIGN UPS - FROM LEAD MAGNETS TO MONTHLY NEWSLETTERS
>DESIGN A SIMPLE PDF GUIDE (THIS WILL CONTINUE THROUGHOUT THE HOMEWORK)
MODULE THREE
CREATING THE CAMPAIGN
We will:
> CREATE A LANDING PAGE AND THANK YOU PAGE LINKED TO YOUR LIST
> ADD A FACEBOOK PIXEL FOR ADVERT TRACKING
>DISCUSS ALL THE WAYS TO PROMOTE IT TO GET MORE SIGN UPS OF THE RIGHT TYPE OF PEOPLE
MODULE FOUR
AUTOMATING AN EMAIL SEQUENCE
We will:
> CREATE A WELCOME EMAIL TO BEAT THE SPAM FILTER
> CREATE AN AUTOMATED 5 PART EMAIL SEQUENCE LEADING TO A SALES PAGE
IN A NON SPAMMY WAY!
MODULE 5
In this final class, you will learn:
>HOW TO CREATE A SINGLE EMAIL CAMPAIGN OR NEWSLETTER THAT PEOPLE WILL LOOK FORWARD TO RECEIVING
> LEARN ABOUT TAGGING AND SEGMENTING SO YOUR EMAILS GO TO THE RIGHT PEOPLE
> DISCUSS OTHER IDEAS TO GET PEOPLE TO SIGN UP
BONUS!
Every one that joins WILL BE INVITED TO OUR FACEBOOK GROUP
PLUS - there is bonus CONTENT!
the deets
The Indie Guide to Email Marketing is a 5 part live online course.
IT STARTS ON 21st OCTOBER 2020 AND LASTS 5 WEEKS
Masterclasses will be delivered by video and can be watched again.
Everyone will be invited to join a closed Facebook group to be able to share ideas and ask questions.
The course is for anyone from any business - the content will be suitable for someone who has not got a list, to someone who has one but is doing nothing with it.
Your investment is £145
OR GET IT FREE IF YOU JOIN THE INDIE PRACTICE HUB. HUB MEMBERS GET ACCESS TO ALL COURSES AND CLASSES.
WHAT PEOPLE HAVE SAID ABOUT the indie guides and their results
“The thing I took most from Kate’s Pinterest course was to see Pinterest differently. I had always used it for ideas of crafting ideas with my kids and the odd recipe here and there but I never realised I could sell through it. Since doing the course my website hits have gone up and so have enquiries.”
“Total game changer. Kate’s training is clear and easy to understand and I can’t wait to get started. Pinning is now my number one favourite thing to do! Plus I can call it work even though it is FUN!”
“Thanks so much. I’ve gone from opening my Pinterest account on the course, following the homework to this.: Impressions up by 39,000%!”
“I have officially 10 x my monthly views after doing the course and I’ve barely got started! Thanks Kate”
“One pin I made following the class has had 2000 impressions after I followed the instructions, Other pins had not even hit hundreds beforehand”
free bonus content
lead magnet design class
In this session you will:
Understand What Good Looks Like for Lead Magnet design
Get personalised feedback on your design ideas
Get personalised feedback on your actual design
who THE INDIE GUIDE TO EMAIL MARKETING is for
The Indie Guide to Email Marketing is for any type of business - from those who sell products to those who are service providers.
From fashion designers to home stylists, from bloggers to coaches and consultants- EVERY business should have an email list..
Here are some more stats from a recent survey to help you decide whether email marketing is for you:
>There are 3.9 billion daily email users
> 73% of millennials prefer communications from businesses to come via email.
> 35% of marketers send their customers 3-5 emails per week
> 59% of respondents say marketing emails influence their purchase decisions