TikTok is an amazing resource when it comes to promoting and selling your e-commerce brand. TikTok has become immensely popular in the last few years. With over 1 billion monthly active users and 167 million TikTok videos watched per minute, it has a huge potential for businesses in terms of promoting, advertising and selling your products. For that reason, there’s no better time than now to start promoting your business and products on TikTok and this article looks at 10 ways you can do just that.

Create engaging content

It perhaps goes without saying that creating high-quality engaging content is the key to getting people to interact with your business and discover the products you sell, but what exactly does this mean? Quite simply, you want to be creating videos that really capture people’s attention, causing them to want to know a little bit more about what your brand is all about. It’s time to let your creativity blossom. You might wish to create content that is funny or entertaining, visually striking or even content that is in keeping with some of the latest trends on TikTok. Showcasing your products is a must but also try not to make it too salesy as it’s likely people will see straight through this. If your content is appealing, people will be more likely to engage through clicks, shares and comments.

Engage with your audience

Showing you care about your customers will help you to build a great reputation. Responding to the questions people ask you in the comments and answering direct messages will show that you value your customers and are not just there for a quick impersonal sale.

Showcase your products

TikTok users love a good how-to or hack video, so this is your opportunity to show customers just how a product you sell works and why they need to buy one. Think about its key qualities, purposes and benefits.

Consider influencer marketing

TikTok users love to see their favourite influencers showcasing products. Influencers can demonstrate how the product works and give an honest review of it. As the influencer is not sales driven when it comes to showcasing your product, this often makes it appear more authentic than a brand’s content who will very much be focused on making sales. Many people will look for an influencer review before making a sale so it’s good to not overlook this strategy of TikTok marketing.

Use TikTok Shop

TikTok Shop is a shopping feature accessed directly on the app allowing creators to display and sell products on TikTok. It’s not only a quick and easy way to sell products but is convenient for the customer too.

Link to your site

By linking to your website in your bio, users will be able to easily find out more about your brand and products without needing to scroll through all your individual videos if they don’t wish to.

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Post daily

Keep regularly making content that your followers and other users can interact with. By doing this, you are more likely to go viral or be seen by larger volumes of users. Use a business TikTok account to access the app's entire marketing suite of tools.

Incorporate trending sounds

Using trending sounds helps you tap into the app’s algorithm and will keep your content fresh and relevant.

Go live

Using the live feature on the app is an exciting way to engage with your customers. They can interact with you in real time and you’ll have the opportunity to showcase your brand and products. You could offer special offers and giveaways during the live.

Vary your content

If your videos are always showing the same type of content, it’s easy for people to get bored and switch off. Vary the content to keep it interesting. Behind the scenes videos, packing videos and videos showing how products are made are popular amongst users.

Want more help with TikTok and other short-form videos? Here are four ways to work with us: